Ben Bradford’s intro into the music industry is about as interesting as his intro into the world. “My mom had issues that made it hard for her to even conceive my older brother, so when she went in for a checkup because of some pain she thought she had cancer. The doctor was like ‘you don’t have cancer, you have a baby.’ And so begins my story,” the Memphis native jokingly explains. “Perseverance” has been the action verb throughout Bradford’s life. Learning the value of hard work as he has watched his mom spend every single day on her feet for 38 years owning and running her own hair salon. “She and my Dad were partners ya know? There were no traditional roles in our home growing up. Each of them did what they had to do to take care of me and my brother. Dad would cook dinner most nights and he would have me call Mom to let her know supper was on the table when she was working late at the salon,” remembers Bradford.